Social media has pervaded many aspects of life – be it personal relationships, political campaigns or even business. Many small scale businesses now use social media platforms to promote and engage in businesses, and it has proven extremely beneficial for them. If you too are an aspiring businessman, then here are some tips you can use to popularize your business through social media.
Create a page
First things first, you will have to create a Facebook page. This page has to be built professionally, especially considering the fact that this page will create the first impression of your business. Be mindful of the description you upload – be technically and grammatically correct. Also make the page attractive with relevant pictures.
Interact and engage
A lot of potential customers tend to pose questions and inquiries through Facebook. If you fail to answer them as soon as possible, then the momentum around the page will die down. Customers will lose faith in your service. Hence, it is imperative that you continue to engage and interact. Also make sure you keep the page active. For an example, if you are a company that does data recovery services Sydney, post interacting facts about phone safety, etc. These will keep your customers engaged with your page.
Encourage user comments
Let’s say that your company offer iphone optus unlock, get more info. There are another thousand companies that offer the same. You need to differentiate yourself from these services, setting yourself apart. One such way to do this is through encouraging user comments. If you see a customer particularly happy with your service, request him or her to post a positive review of your service online. These things can amplify the trust of another customer who is looking for a similar service. Even if one of them posts a negative comment, interact! Apologize to them and offer them another round of free service.
Customers love offers and discounts – so why don’t you use them to promote your business as well. For an example, if you own a shop that sells books, hold a share and win competition where those who share your post and get the most likes to that will win a voucher of some amount. This will have several benefits. For example, more and more people will be visiting your page, and your brand will be embedded in their minds. Secondly, when people share your posts, these posts are seen by their friends as well – this exposes you to a larger audience.
Use sponsored ads
In the past, to put a newspaper advertisement or a TV commercial would have cost you several thousand dollars. But this has now been made extremely easy and cheap through Facebook. For just 5 dollars, you can have access to an extremely varied audience, and there is more chance of them visiting your page since this is online. Hence, it is never a bad idea to invest in some Facebook sponsored advertisements.